Email Campaign Settings

Guide to everything you need to know about running email campaigns with Sales Simplify.

Control your account domains and footer display from here. Check Email costs through pricing.

Footer Address

Having an address is mandatory by ISP. Set your physical address which will be shown in the email footer.

  • First Name - The first name of the sender

  • Last Name -  The last name of the sender

  • Address Line - The complete physical address of the sender

  • City - The city of sender

  • State - The state of Sender

  • Zip/Postal Code - Postal code of the sender address

  • Country - The country origin of the sender

Account Reputation

Track your account performance and reputation from here. A good reputation ensures high deliverability. If it is poor, your account may be blocked from sending emails. Contact support in this case.

Verify Domain

Fully brand your emails with your own domain name and improve your delivery with domain reputation. Below is the domain Authentication parameter. The customer has to add this to his domain DNS.

To verify your domain, you need to sign in to your domain host like

  • GoDaddy

  • Bigrock


  • Hover

  • Dynadot.

  • Namecheap.

  • Google Domains.

  • Others

  • Cloudflare - If using DNS or domain

Once you login to your domain DNS manager setup the below 4 records.

1. SPF Record

Type: TXT record

Host/Name: @

Value: v=spf1 a mx ~all

There can only be one SPF record per domain, so if there is an existing record just add "" to that record. Make sure you remove the quotes.

For example, if your domain already has the record: v=spf1 a mx ~all, then you would just add:

The final record would look like this: v=spf1 a mx ~all

If you are using a subdomain use Host/Name - mail (Subdomain name like, Rest everything will be same)

2. DKIM Record

Type: TXT record

Host/Name: api._domainkey

Value: k=rsa;t=s;p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCbmGbQMzYeMvxwtNQoXN0waGYaciuKx8mtMh5czguT4EZlJXuCt6V+l56mmt3t68FEX5JJ0q4ijG71BGoFRkl87uJi7LrQt1ZZmZCvrEII0YO4mp8sDLXC8g1aUAoi8TJgxq2MJqCaMyj5kAm3Fdy2tzftPCV/lbdiJqmBnWKjtwIDAQAB

In some DNS settings, the Host/Name field may require you to enter "", replacing your domain with your actual domain.

If you are using a subdomain use Host/Name - api._domainkey.mail (if subdomain name is, Rest everything will be same)

3. Tracking Record

Type: CNAME record

Host/Name: tracking


If you are using Cloudflare as your DNS host, you need to disable it for that particular record by clicking the "cloud" icon. So finally it will be the grey colour cloud.

If you are using a subdomain use Host/Name - tracking.mail (if subdomain name is, Rest everything will be same)

4. DMRC Record

Type: TXT record

Host/Name: _dmarc

Value: v=DMARC1; p=none;

Note - The above setting will not necessarily bounce email, but indicate to the recipient server they should consider quarantining it (Store in junk or spam folder).

You can set up your DMARC to simply notify you of mail that is not passing SPF and DKIM. Use the same host/name and in value use below parameters.


Replace with your own sending email address with a custom domain.

Example if you setting up you can use like

If you are using a subdomain use Host/Name - _dmarc.mail (if subdomain name is, Rest everything will be same)

Next Steps -

Now go to Campaign settings, Under Manage section and visit Verify Domain Tab and click on verify on your configured domain.

It can take from 2 Minutes to 48 hours to fully start working. It depends on your domain host or DNS provider. This period, called propagation, is the projected length of time it takes for root name servers and cache records across the entire web to be updated with your website's DNS information. 

Once all records are updated successfully you are ready to send emails. 


This section will help you with understanding during domain verification.

What is an SPF Record?

An SPF (Sender Policy Framework) record is in place to identify which mail servers are authorized to send mail for a given domain. It is used to prevent spamming. It helps the receiver mail server to authenticate the message.

This helps you, as an email sender, the ability to specify which email servers are permitted to send an email on behalf of your domain.

What is DKIM Record?

DKIM (DomainKeys Identified Mail) allows receiving servers to confirm that mail coming from a domain is authorized by the domain's administrators. This email authentication technique allows the receiver to check that an email was indeed sent and authorized by the owner of that domain.

What is Tracking?

Sales Simplify tracks - opens, clicks, unsubscribes, complaints etc. To do the same we must rewrite links and use web pages links. Setting up a "tracking record" brands these rewritten links and pages with your own custom domain. so finally all tracking links sent via your own custom domain.

What is a DMRC Record?

DMRC (Domain-based Message Authentication) allows a sender's domain to indicate that their emails are protected by SPF and/or DKIM, and tells a receiver server what to do if neither of those authentication methods passes – such as junk, bounce the email, reject the message or quarantine it. Reporting & Conformance is an email authentication protocol that is built on top of SPF and DKIM protocols. 

DMARC removes the guesswork from the receiver’s handling of these failed emails, limiting or eliminating the user’s exposure to potentially fraudulent & harmful emails. DMARC also provides a way for the email receiver to report back to the sender server about emails that pass and/or fail DMARC validation.

What is MX Record? Is it required for outbound emails?

A mail exchanger record (MX record) specifies the mail server responsible for accepting email messages on behalf of a domain name.

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